Archive for the 'Going Green' Category

Emeralds are a girl's NEW best friend! Ha!

Mila Kunis just recently celebrated her new gig as the face of Gemfields, and now the ads featuring her stunning visage are out!

Shot by Mario Sorrenti, the pics are simple but effective, focusing on the actress's symmetrical face and the gorgeous sparkly jewels.

We especially love how the emeralds bring out the green in her doe eyes!

The 29-year-old is the first brand ambassador for Gemfields, which prides itself on being an ethical jewelry brand, specializing in conflict-free gems and producing about 20% of the world's emeralds.

Regarding the partnership, Mila said:

"I truly believe in Gemfields' mission of ethical mining, and I absolutely have fallen in love with the rarity, beauty and history of emeralds."

Check out Mila's second ad in the gallery (below)!

[Image via Gemfields].

Helen Hunt classed up the Global Green USA’s Pre-Oscar Party on Wednesday night.

Sticking with the green theme, the actress wore a sleeveless Dolce & Gabbana teal dress that was just tight enough to be age-appropriate.

Green and gold jewels and peep toe heels finished off her look.

Think Helen will pull out all the stops on Sunday or go with something safe???

[Image via FayesVision/WENN.]

Somewhere a haunted house is missing their ghost!

Usually Emmy Rossum is right on the money with her red carpet choices, but her Global Green USA’s Pre-Oscars Party ensemble on Wednesday missed the mark.

Drowning in fabric, the actress donned a Sophia Kokosalaki bridal gown which was so gathered that it’s hard to notice it had a plunging neckline.

A vintage updo, Charlotte Olympia heels, Tacori earrings and Piaget ring put the finishing touches on her elderly outfit.

You can do so much better, Emmy. Don't let this happen again!

[Image via Ramey Pix.]

Reunited and it feels so good!

Miranda Kerr is enjoying her time back in El Lay, and seemed especially happy next to Orlando Bloom at the Global Green USA’s Pre-Oscar Party at the Avalon on Wednesday.

The supermodel showed off a hint of skin in a crazy graphic print Peter Pilotto dress that makes our eyes go directly to Orly — not that we're complaining! Ha!

Unlike her frock, Miranda kept her accessories simple, opting for black Christian Louboutin heels and Charriol jewelry.

Even if her look is a little busy, we’re just glad to see her and Orly back together again.

We’re not sure where all of these breakup rumors came from, but the couple seems fine to us!

Ch-ch-check out more of her ensemble (below)!

[Image via Ramey Pix.]

Vanessa Paradis is more than just a beautiful face–she's now the eco-friendly face of H&M's new sustainable clothing line, Conscious.

If only Johnny Depp and their kids could model those! Ahh, the good ole days!

Vanessa explained why going green with H&M was a perfect fit for her, saying:

Because when we recycle, we are changing the world!

Will.i.am has teamed up with Coca-Cola to launch Ekocycle, a new initiative to encourage consumers to recycle by launching eco-friendly fashion with brands like Levi’s, New Era, RVCA, Case-Mate and Beats by Dr. Dre.

To produce Ekocycle-licensed gear, the brands' products must be made from at least 25% of recycled products, like bottles or cans.

Will.i.am was moved to do this by the thought of sustainability and how to make these products popular. He said:

"I’m motivated by the goal to redefine in popular culture the purpose and participation of the consumer and companies. Right now, there’s a disconnect. If I’m a consumer and I purchase a product, someone makes a profit and that’s it. I value the product but I don’t value the community. That’s not right and it’s weird. In actuality it should be, ‘I’m a consumer and this is my community and I support this product and brand because they make my community better.'"

We couldn’t agree more!

Both New Era and Beats by Dr. Dre partnerships were unveiled in July, while the other participating companies were announced on Wednesday.

Debuting in April, Levi’s limited-edition men's 501 jeans are made from 29% of recycled waste and will have a price tag of $128.

New Era is scheduled to release a 42% recycled 59Fifty fitted hat and a 9Fifty strapback in Spring 2013 and will run between $30 to $45.

RVCA designed boardshorts made from five plastic bottles and will retail for $65.99. They plan to release more products, including items for women, next year.

The Beats Ekocycle headphones contain 30% of recycled materials and will set you back $349.95. Case-Mate is the only brand going all in with a $35 100% recycled phone case.

Besides helping the environment, Coca-Cola will give $1 million over five years to community recycling centers.

This sounds like such an amazing thing, and it’s been around since July! Whatevs. At least it’s gaining popularity now because this is something everyone can get behind!

Ch-ch-check out some of the Ekocycle products (below)!

[Image via WENN.]