Archive for the 'Guess' Category
GUESS is prepping to launch, GUESS Girl, a new fragrance aimed at women in their early 20s.
Steve Mormoris, senior VP of global marketing at Coty Beauty said of the new fragrance:
"We were inspired by the 30th anniversary of Guess for this fourth launch with the brand. We wanted to create something that captured the fashion brand’s sex appeal and youthful spirit."
And that's exactly what they did for the campaign.
Like the name suggests, the Ellen von Unwerth-lensed ad is very girly, featuring the buxom Amber Heard in a curve-hugging pink sequin mini to match the scent's bottle.
The juice itself has strong floral notes, with hints of sandalwood and melon and will retail between $40 and $62 when it hits shelves in February.
We already know that it’s going to be wonderful and can’t wait to get a whiff!
[Image via Guess.]
How gorgeous is her brunette hair?!
The former blonde looked girl-next-door chic in black high-waisted trousers, a white lace top and Jimmy Choo heels.
Amber kept her makeup simple and natural with top lined lids.
The fragrance will be out early next year, and we can't wait to see what will surely be a sultry campaign!
[Image via Getty Images.]
Hey there gorgeous!
Traci Lords got her own feature in V magazine’s Travel issue lookin' hot in her Guess top, a bright Agent Provocateur bra, and J Brand jeans!
In her interview, the former adult film star talks about her career, as well as her love of fashion.
Here are some HIGHlights
Anything featuring Jackie Evancho is already an immediate hit!
GUESS must have known this because the America’s Got Talent runner-up is starring in their newest "Party Rock" kids campaign!
Creative director Paul Marciano explained why they chose her:
“Jackie represents the GUESS ideal of the freedom to pursue a dream. She is amazingly talented and super focused for someone so young. It was a pleasure to work with her.”
The plantinum-selling singer was shot with fellow child models in El Lay by Elliston Lutz and Marciano. The laid-back, rock’n’roll vibe is enough to make any parent want their child draped in the “cool kid” clothes.
We love how the designs are modern, but still let kids look like kids!
We have the first of the ads here (above), but be on the lookout for more popping up in fashion mags, on buses and on billboards!
[Image via GUESS kids.]
Now you can dance to Tiësto IN Tiësto! Well, Tiësto for GUESS.
The DJ is collaborating with the retailer on a 22 piece capsule collection inspired by the electronic music lifestyle.
The Tiësto by GUESS offerings include black skinny jeans, graphic tees, as well as leather and twill jackets, all of which feature the custom electric blue and black GUESS/Tiësto logo.
Tiësto said the partnership was the perfect fit:
"I've had GUESS clothing in my wardrobe for years. It's a fantastic brand which is really relevant both for me and my audience. Their combination of creativity and ambition was really appealing to me. It has been really great working with such an experienced group of people in the fashion world. It has really contributed to my creative thinking for CLVB LIFE, as well as giving me a better understanding of the business side."
The Tiësto by GUESS line drops at GUESS and select Macy's in October with prices ranging from $32 to $368.
But if you can't wait that long to get a piece of the DJ, his limited-edition, multifunctional, $165 watch ticks into stores next month.
What an exciting, and perfect collab!
[Image via GUESS.]