The California-based surfwear company is reportedly filing for bankruptcy in the near future, possibly as soon as next week.
According to reports from Bloomberg, PacSun has experienced losses every year since 2008, while its stock shares have dropped a staggering 90 percent in the past year.
In fact, shares fell a further 78 percent at end of day on Tuesday in New York.
Unfortunately, the brand joins similar apparel companies like American Apparel and Quiksilver with this filing, which has been blamed on steadily declining retail sales.
We're not sure what this means for the Jenner sisters' deal with the company, or that lawsuit, but it's not like they don't have their own collection and a million other endorsement deals to fall back on!
They'll be fine.
[Image via PacSun]