Quote Of The Day

“The It Bag is a totally marketed bullshit crap. You make the bag, you put all the components in it that you think could work, you send it out to a couple of celebrities, you get the paparazzi to shot just when they walk out of their house. You sell that to the cheap tabloids, and you say in a magazine that there├óΓé¼Γäós a waiting list. And you run an ad campaign at the same time. I don├óΓé¼Γäót believe that├óΓé¼Γäós how you make something that├óΓé¼Γäós lasting ├óΓé¼ΓÇ¥ that becomes iconic as a design.”

–Bottega Veneta designer Tomas Maier to The New Yorker on why he hates people labeling his Cabat bag as an “It Bag”.

[Image via Getty Images.]