Au revoir Yves! Nice knowing you!
It looks like Hedi Slimane is getting his wish because in the next few months Yves Saint Laurent will be going by Saint Laurent Paris.
The name change is the first of many changes under Slimane’s “re-branding” plan for the fashion house formerly known as Yves Saint Laurent, but they’re keeping the rest on the DL for now.
Oddly enough the one thing that won’t be changing is the YSL logo, which makes absolutely zero sense.
Guess Slimane wants to phase the ‘Y’ out slowly, or something like that.
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[Image via WENN.]
Jun 22, 2012 00:00am PDT
