Rihanna knows that women come in all shapes and sizes — which is why the mannequins at her new store are built the same way!
The 31-year-old opened her first Fenty clothing pop-up at The Webster in N.Y.C.’s SoHo district, and fans are loving the fact that she used curvy mannequins with “love handles” and a stomach “pouch” to model the designs.
See (below).
FENTY. Release 6-19. @FentyOfficial pic.twitter.com/k1IY3FOltR
— Rihanna News (@TeamOfRihanna) June 18, 2019
Yas, mannequin!
RiRi’s decision was applauded on social media, with many fans expressing joy over seeing mannequins that reflected their actual body shape.
Video: Rihanna & Seth Meyers Go Day Drinking Together & It’s Hilarious!
One fan explained how having curvy mannequins is actually a smart business move, writing:
“It’s beautiful and a relief to see. Realistic models and mannequins can only benefit the stores/designers. People can see what they will literally look like in the clothes selling more clothing and lowering returns.”
Others were simply happy to finally see their bodies being represented in stores, as another user wrote:
“I was today years old when I seen my first mannequin with hip dips like me ! Thank you Fenty.”
The songstress and businesswoman previously admitted it was the changes in her own body that made her more aware of the different shapes and sizes while designing.
Related: Rihanna Is The Richest Female Musician In The World! Check Out The Top 5!
She told E! News:
“Of course we have our fit models, which is the standard size from factories. But then I want to see it on my body. I want to see it on a curvy girl with thighs and a little bit of booty and hips — and now I have boobs that I never had before! All of these things I take into consideration because I want women to feel confident in my stuff.”
Sounds like that hard work is playing off!
Related: Rihanna Talks Marriage, Kids, & New Album!
But Fenty isn’t the first fashion brand to feature thicker mannequins in stores. Earlier this month, Nike introduced a line-up of curvy plastic models at its London flagship as part of a special floor dedicated to women.
The athletic wear company said in a statement to CNN:
“To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space.”
What a time to be a consumer!
[Image via WENN]
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