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Star Seeker

Barbara Walters

Rosie Responds

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The former View co-host was unhappy about THIS, so she just posted the following blog entry on Rosie.com:
“TRUTH IN ADVERTISING BABY!!!
While im all about creative use of ratings, I think we need to do something with the lovely people at the view insisting that the ratings are up without rosie when in fact they are not. Please check out perez hilton from yesterday stating their ratings are up +16% versus YAG.
Here is the real data based on live plus same day viewing:
P2+ 3,576 + 7.8%
HH 2.8 rating versus 2.66 YAG + 5.3%
W 18- 49 1.47 versus 1.6 YAG – 8.8%
W 25-54 1.77 versus 1.92 YAG – 8.5%
W 18-34 1.03 versus 1.23 YAG – 19.4%
W 50+ 2.3 versus 2.13 YAG + 8.0 %
Note that the show is bought from an advertising perspective which is their only revenue stream on either the W 18-49 or 25-54 demo meaning they are LOSING revenue versus YAG. Also, the most valuable demo is the younger one 18-34 which is really hemmoraging. They are picking up older viewers 50+ which are of less value to advertisers.
Again – they should really use the ACTUAL REAL numbers in their press statements and if they don├óΓé¼Γäót, then maybe we should├óΓé¼┬ª..
TRUTH IN ADVERTISING BABY!!!”

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Sep 25, 2007 17:28pm PDT

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