
Heroes star Hayden Panettiere has remained relatively mum recently.
Her career seems to have been put on hold when Heroes stopped airing due to the writers strike.
Now, the young actress wants to try and diversify herself.
She’s going to try and be a musician. For real this time!
And, to help her along the way will be the clothing and show company Candies.
Candies will help to promote her song Wake Up Call from her upcoming album through Hollywood Records, set to be released in 2009.
And, although full details have not been released, it is known that Candie’s will take the “majority of the cost” for the single. This will include a print campaign, a music video, and a multi-million dollar ad buy on television.
Wow, they must really love Panetierre. We sure hope the song doesn’t suck!
The ad campaigns will begin at the end of July with the song being released digitally on August 5th.
Last year, Candie’s did something similar with Fergie, using her songs Glamorous and Big Girls Don’t Cry in their TV commercials. But, we’re guessing they couldn’t afford Fergie again.
And, according to Ken Bunt, a senior VP of marketing for Hollywood Records, he says, “We had to work within her crazy schedule to determine what direction she wants to go with her music. Wake Up Call is a reggae-flavored pop song that was written by Andreas “Quiz” Romdhane and Josef Larossi, who have previously written tracks for Geri Halliwell, Diana Ross, Il Divo and Westlife.”
Reggae-flavored pop????
Stars Are Blind anyone????
[Image via WENN.]
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