Christina Aguilera is the new face of London jeweler Stephen Webster.

And the sexy mama is looking divalicious in these new shots from the ad campaign!

Webster styled the Grammy Award winner into an Alfred Hitchcock movie heroine. Depicting the common Hitchcock tenor of fear and fantasy, the ads are shot in both color and black and white.

Check it out in its entirety in the April issue of W.

It's very Jean Harlow!

Oops, Xtina probably doesn't wanna be hearing the name Harlow any time soon!

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It was the war of the dueling babies!

Christina Aguilera and Nicole Richie both recently debuted their new infants to the world.

But which cover sold more????

Nicole's! By a lot!

Richie's cover is on track to sell 1.8 million copies. That's about 500,000 more than Aguilera's!

It would be safe to say that Xtina is a bigger star, but…

So, why did her pics sell less copies???

Why does there seem to be more interest in Harlow Winter Kate Madden? One magazine insider said part of it could come down to the moms’ fan bases. “Christina historically doesn’t do that well on covers,” said the source, who cites poor sales of her wedding photo issue in OK!, and less-than-stellar sales of her nude photo shoot in the January 2008 Marie Claire.

That might be true, but Nicole Richie doesn’t seem like an obvious home run on the cover, either. “There’s also a greater element of curiosity with Nicole,” the source conceded. “She’s gone public about being a heroin addict. Her boyfriend is covered in tattoos. By default, she’s got the more interesting baby. People want to see how she settles down. They want to see what kind of baby someone with her background has.”

Also, Christina married a "regular" fella.

Nicole, meanwhile, made sure her babydaddy was a celebrity, Joel Madden.

There's just more interest there!

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Christina Aguilera is said to be so fuming about the lack of interest in her recent People magazine cover that she has fired her day-to-day manager, her PR firm (BWR) and an assistant.

The cover, featuring 5-week old son Max Liron, has apparently only sold about 1.3 million copies, less than their usual selling amount.

Maybe if Christina was married to another celeb, there might have been more interest.

The mag paid Aguilera over $1 million for the use of those photos.

According to reports, a source said, “She went crazy and had a massive tantrum. It was astonishing. She was absolutely furious and blamed her staff for the way everything had been handled. She decided BWR had to go, then gave her day-to-day manager and one of her assistants their marching orders too.”

Jennifer Lopez and hubby Skeletor, though, are expected to receive close to $5 million for photos of them with their newborn twins. Wonder if that $5 million investment will pay off? Or will Jen be firing her people as well?

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No one cares about her baby!

The People magazine with Christina Aguilera and her son, Max, has proven to be a dud.

The issue is expected to sell 1.3 million copies.

The average weekly sales for People, though, is 1.4 million.

The mag likely doesn't see the underperformance as a loss, even though they paid close to $2 million for the baby pics.

"They probably do it to keep someone else from getting their hands on it and to preserve their reputation that they always get the best on weddings and babies," says an industry insider.

It should be very interesting to see how the Nicole Richie baby pics do!

[Image via WENN.]

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Christina Aguilera got paid $2 mill for the baby pics of her new son Max.

Nicole Richie? She's only making $1 million for photos of her Harlow, to be released soon.

Angeline & Brad's new baby? Priceless!

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Christina and her baby boy, Max, po$e for the cover of People magazine.

Ya think she's donating the money to charity, like Brangelina?

Doubt it!

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TomKat love a good party!

The Los Angeles County Museum of Art held a star-studded soiree for the opening of their new the Broad Contemporary Art Museum on Saturday night, and everyone not at a Grammy party showed up.

[Image via WENN.]

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Christina Aguilera's son gets to suck on those all day!

The new mom showed off her amazingly enlarged breasties in her first public appearance since giving birth.

The Beautiful singer stopped by the Best Buy in West Hollywood to sign copies of her just released Back to Basics DVD.

We're sure her hubby likes the new boobage too!

[Image via WENN.]

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Christina Aguilera named her son Max Liron Bratman.

The singer's husband, music man Jordan, is Jewish and she has a tattoo on her arm in Hebrew.

The name Liron means "My song" in Hebrew. And Max means "The Greatest."

Max Liron is Christina's greatest song!

Awwwwwwwww.

Too sweet!

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