
We'd love to help Ryan Lochte shave his chest…or head…or legs… or whatever else he needs shaving.
Especially with these AH-mazing gold plated and diamond-encrusted Gillette razors that were just given to the Olympic swimmer.
Not only does he enjoy putting sparkling grills in his mouth, but now Lochte has been given the ultimate gift by one of his favorite sponsors.
He tweeted
Tags: olympics, razor, ryan lochte, shaving, twitter
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Yep, they went there.
BBDO, a German marketing and advertising agency, were hired by Gillette to come up with a creative way to get people to shave and this is it.
They ended up placing thousands of these custom towels on grassy public areas, which won them a Media Bronze Lion for "best use of ambient media, small scale."
Go figure.
But the real question remains: did Germans take the hint???
Ha!
Tags: bbdo, gillette, media bronze lion, shaving, towels
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