James Bay Proves Why He's The British Male Solo Artist Winner With A Performance Of Hold Back The River At The 2016 BRIT Awards!

He sure isn’t holding back!
The 2016 BRIT Awards only just started and James Bay has already been on stage three freakin’ times.
First he won the award for British Male Solo Artist, then he joined Justin Bieber for a special rendition of his song Love Yourself, and now he’s getting to do his own music live!
The 25-year-old sounded effortless as ever, and we’re sure we’ll see him again before the night ends.
Ch-ch-check out James’ extra British Hold Back the River (above)!!