It’s Breast Cancer Awareness Month, so get ready to see a lot of pink!
We’re also excited to see all the different ways in which the fashion and entertainment industries will choose to bring attention to this worthy cause, which really should be on the agenda all year long, but we’ll take what we can get. A month is certainly better than nothing!
Kate Moss and Stella McCartney are among the first to join forces for the cause already by releasing a pink lace bra and underwear set for Stella’s Gemma Relaxing line, with the intention to urge women to get into the habit of giving themselves breast exams when putting on their underthings for the day.
Of course, they realized the ad and cause would get more attention if Kate were to show some cleavage!
But a classic breast cancer pink ribbon covers up her nipple to keep it PG-rated!
Proceeds from sales of the set will benefit the Linda McCartney Centre, and Stella hopes that it will raise enough money to create a new mammography suite.
The designer said:
“There are so many women affected by this terrible disease and even more people affected by the loss of the incredible women in their lives. If I had known then, what I know today about breast cancer, I think my mum would still be alive and I don’t think there is anything more important than having your loved ones in your lives for as long as possible,” she said. “If you can prevent this illness coming into your life and destroying your family unit, then there is nothing more important. I can’t think of anything more important than staying healthy for yourself and for your loved ones.”
Stella also added that Kate was very proud to be part of the campaign, saying:
“Kate is a strong feminine woman with a daughter and a husband; a strong family unit. For her it was important to bring awareness to this campaign to keep families together.”
[ Related: Kate Moss Gets Naked For Burberry ]
Get a better look at the lingerie in the gallery (above)!
[Image via Mert & Marcus for Stella McCartney]
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