Kourtney Kardashian and her brand Lemme are getting called the f**k out!!
Last week, Travis Barker‘s wife and her supplement company announced that they are dropping a new product on the market. Called GLP-1 Daily, the supplement’s name is a direct reference to the naturally-occurring hormone that is the focus of the weight loss-slash-diabetes management drug Ozempic.
Per the brand’s own marketing materials via the US Sun, their new daily supplement is designed to “reduce body weight, visceral fat, and hip and waist circumference.” And even though it doesn’t actually contain any of the specific medicinal properties Ozempic has to promote the development of the actual GLP-1 hormone in the human body that is key to the drug’s success, it’s pretty obviously being marketed as a daily replacement for the pricey jab.
Related: Kourtney Is Once Again Defending Co-Sleeping With Her Kids — And Says Travis Loves It, Too!
Interesting, right? Not a surprise to see a daughter of Kris Jenner try to corner a hot market in the business world. But this move was NOT met with much support from fans… or from doctors!!
Fans first, tho. Over on Instagram, Lemme has been boasting about their new product for the last few days, like with this promo post from last Wednesday:
All that GLP-1 hormone talk is pretty explicitly linking this new product to the weight loss trend that was kicked off by Ozempic and its competitors, like Mounjaro. Fans haven’t been feeling Kourt’s push into this space at ALL, though!!! Here is how the comments have been playing out so far:
“I never comment on this type of stuff, but Kourt… do better.”
“these supplements can never mimic an actual glp-1, very disappointed in the marketing of this like it’s an ozempic replacement.”
“Are you that hard up to openly make money off of the people that don’t see through this facade? I highly doubt it.”
“This is the biggest facade and false marketing I’ve ever seen.”
“These do not mimic GLP-1 medications as nothing oral can mimic it for weight loss. It will systemically be engulfed by enzymes in a few minutes. Do better, Kourtney.”
Damn!!!
FYI, a one-time purchase (which comes as 60 pills in the bottle) will set you back a little over $90. If you go for a monthly subscription, that cuts things down to a little less than $75. So, yeah, that’s pretty damn expensive!!!
Related: Kourtney Facing ‘Deeper Divide’ With Son Mason As He Sides With Scott Disick Over Travis
Oh, and here’s the big issue: according to doctors, THEY DON’T WORK! At least, not in the way that Ozempic and other weight loss drugs actually work.
The US Sun spoke to Dr. Naveen Cavale of Real Plastic Surgery about that on Monday. He slammed the Poosh founder for “cashing in” on the Ozempic trend with what he called “incredibly misleading” marketing content. He began his criticism by noting that customers ought to be very wary of products like this:
“While the supplement may be marketed as a natural alternative, it doesn’t offer the same scientifically proven impact as injectable medications like Ozempic. People should be very wary of such products, as they can create false hope while offering little in terms of real results.”
He then slammed the GLP-1 Daily push as being “unproven supplements,” and added:
“For effective weight loss solutions, it’s always best to consult a medical professional rather than relying on unproven supplements. It’s also important to note here that repeatedly using ineffective products may lead to frustration, feelings of failure and worsened body image issues for those who take these supplements. For those struggling with their weight, this can intensify anxiety, stress and even depression.”
Dr. Cavale went on:
“Many young women feel societal pressure to conform to unrealistic body standards, which are heavily promoted on social media by celebrities. Products like these exploit these insecurities by offering quick-fix solutions for weight loss, even though the product lacks the scientific backing to deliver real results.”
Yikes!
And here’s the biggest part: Dr. Cavale says the pills straight up won’t work! While they rely on lemon extract and saffron extract to get what they claim to be the same weight management results via more efficiently promoting the body’s natural GLP-1 hormone development, Dr. Cavale was very candid in his explanation about how that isn’t the way any of this works! At all!!! He said:
“Ozempic contains semaglutide, a GLP-1 receptor that has been rigorously tested and proven to promote significant weight loss by mimicking the body’s natural GLP-1 hormone. It works by regulating blood sugar, reducing appetite and slowing digestion, leading to effective weight management. This supplement lacks that key ingredient.”
And he dropped a gravely important closing line — that “there is little to no clinical evidence” that these pills will do what customers are hoping they will do — to cap it:
“If it did contain GLP-1, then it would be classified as a drug, not a supplement. While it claims to boost GLP-1 levels using plant-based extracts, there is little to no clinical evidence to support significant weight loss from these ingredients.”
Wow.
Not exactly a ringing endorsement. Far from it, in fact. Reactions, y’all?? Share ’em (below)!
