Meghan Markle just cannot catch a break when it comes to her new lifestyle brand!
As Perezcious readers know, the former actress has been having a tough time with American Riviera Orchard since it launched earlier this year. She had someone rip her off. Then, it came out on Tuesday that the US Patent and Trademark Office (USPTO) rejected her trademark application for the company name last weekend. Why? It’s simple. Businesses cannot trademark geographical location! Santa Barbara, California, near where Meghan lives with Prince Harry, is nicknamed the American Riviera. She also had other issues with her application such as failing to sign the correct documents and providing vague product descriptions. So, she got denied!
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And this is not the end of Meg’s troubles. The US Patent and Trademark Office rejected her AGAIN — this time over her brand’s logo. Why? According to Dailymial.com on Friday, the office said in a “non-final action” document that the “applicant must submit an amended description of the mark that agrees with the mark on the drawing.” The issue? The USPTO further explained the description of the letter “O” for Orchard on the logo is “inconsistent with the mark” in the image:
“The current description is inconsistent with the mark on the drawing and is thus inaccurate. Descriptions must be accurate and identify only those literal and design elements appearing in the mark. In particular, the current mark description indicates that the letter ‘O’ appears in the mark. However, the letter is now clearly visible or highly stylized that it is unrecognizable as a letter. Furthermore, the description is incomplete because it does not describe all the elements in the mark.”
What happens next then? Fortunately, from what it sounds like, Meghan doesn’t have to completely change the logo! That would be super unfortunate since she already launched it on social media back in March! See HERE. But that is not what the USPTO is asking! Instead, she just needs to submit a more “accurate” description of the sign. And the office even gave her some help with her amended application! The doc stated:
“The following description is suggested, if accurate: The mark consists of a double lined octagon enclosing the stylized and overlapping letters ‘AR’ and incorporating decorative and looping lines. The latter ‘A’ contains a stylized flower at the top of the letter.”
At least they offered her a hand this time! But man, Meghan just cannot win with this office! We’ll see what happens next with her trademark debacle. Thoughts about all of the issues surrounding Meg’s brand? Drop ’em in the comments!
[Image via MEGA/WENN]