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Bono News Archive

Bono For LVMH

| Filed under: Fashion SmashionBonoLVMHAnnie Leibovitz


Earlier this year we mentioned how Bono might be appearing in ads for Louis Vuitton as they partly own Bono’s eco-friendly company Edun.

And it seems the rumors were true.

Appearing with his wife, Ali Hewson, Bono is featured in the new Louis Vuitton Core Values ad.

And no, they aren’t wearing Louis Vuitton clothing, instead Bono and Ali are each wearing clothes from their Edun line.

Edun, which was started in 2005, helps encourage trade with Africa and has a mission to rid the country of poverty.

The image, shot by Annie Leibovitz, shows the couple landing in a remote area of South Africa with the tagline reading “Every journey began in Africa.”

Louis Vuitton’s director of communications, Antoine Arnault, reveals, “When they go to Africa, they don’t go to see the beautiful landscapes: They’re there to help people. Theirs is a for-profit company.”

What do U think of the new ad?

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Bono's Clothing Line Is Losing Money

| Filed under: BonoBusiness BlitzCollection's BureauLVMH


Bad news for U2 frontman Bono and his wife Ali Hewson.

The two started clothing line Edun back in 2005 to help raise money for Africa. Unfortunately, the company has been losing money instead.

In fact, last year their line suffered $9 million in losses!

And although Louis Vuitton purchased a large portion of Edun last year, it doesn’t seem to have helped.

Let's see if Edun can make profits this year.

[Image via WENN.]

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Bono's Wife Creates T-Shirts For Poverty

| Filed under: Fashion SmashionInspirationBono


Ali Hewson is doing her part to help alleviate poverty in Africa by launching a collection of t-shirts.

Ali explained why the cause is so close to her heart:

"I first travelled to Africa in 1985 with Bono and it was a journey that affected both of us deeply. We've been back many times since. We both want to show the beauty of the continent.

Kibera, where the school is situated, is one of the largest slums in Africa and is home to more than 100,000 orphaned children. The people who run the school are very dedicated, and the children so enthusiastic, we felt compelled and inspired by their energy. With these Ts we are able to provide funding to for basic school supplies, hot lunches and healthcare."

Bono's wife got help designing the Saharan inspired shirts from children in Kenya and can be purchased at the UK's Liberty department store.

[Image via PNP/WENN.]

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Bono For Louis???

| Filed under: BonoAd CampaignsLVMH


This is inneresting.

There have been some loud whispers that Bono will be appearing in the next series of Louis Vuitton ads.

While the appearance may seem random, the U2 front man actually has a Vuitton connection. His eco-friendly company Edun is partly owned by LVMH.

The company declined to comment, but considering Bono is in one of the world's biggest band and LV is the world's most powerful luxury brand we think it would be a good pairing.

[Image via WENN.]

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Hollywood's Leading Ladies Cover Vogue Paris

| Filed under: Penelope CruzJulianne MooreBonoGwyneth PaltrowFrancophiliaMeryl StreepKate WinsletVogue

vogue-paris_may_e.jpg pene_vogueparis_may_e.jpg vogue_paris_meryl_e.jpg

Sacrebleu! Look at all this beauty!

Vogue Paris managed to wrangle up some of Hollywood's A-List to pose for three different covers all featuring Penelope Cruz, as she was the issue's guest editor.

Joining Pene on the main cover is Meryl Streep, Gwyneth Paltrow, Kate Winslet, Juilanne Moore & Naomi Watts.

On the other two both Bono and Meryl get face time with the seksi actress.

Which cover do U like best???

[Images courtesy of Inez Van Lamsweerde & Vinoodh Matadin / Vogue Paris.]

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