Archive for the 'Guess' Category

Supermodel and GUESS girl Claudia Schiffer joined CEO Paul Marciano and photographer Ellen von Unwerth in Paris on Thursday to celebrate the brand's 30th anniversary.

The celebratory cocktail party was hosted at the Hotel George V where the trio unveiled A Third Decade of GUESS Images, a new book featuring the most iconic images from the last decade.

Claudia even helped blow out the candles on the massive six-tier cake!

Looks like a fashionably good time was had by all!

[Image via Fame Pictures.]

The Gucci and GUESS courtroom battle came to a close this week, but not before a few tears were shed.

On Wednesday, Marc Fisher aka the CEO of GUESS's footwear licensee Marc Fisher Footwear (duh!) spent three hours on the witness stand denying Gucci's claims that his company knocked off their tri-striped motif.

The Italian company's legal pit bull

The GUESS Vs. Gucci trademark legal battle raged on in a Manhattan courtroom on Monday, with the questioning of Paul Vando, former director of men's product at Marc Fisher.

Vando was cross-examined by Darren Saunders of Manatt, Phelps & Phillips, to determine if he ever bought Gucci footwear to, as Gucci claims, “copy” their designs for Guess footwear.

His defense mainly stated that it was “absolutely not” his intention to ever trick GUESS customers into thinking their shoes were Gucci. Here are some HIGHlights:

“My job in copying creating footwear for Guess men’s was to create product that appealed to a very specific consumer. I’m very proud of the product that we’ve done”

On why he went shopping at a Gucci store on May 8 2010, a day after his deposition at the plaintiff’s attorney’s office:

“I went to Gucci under the instruction of Marc Fisher. I also went to Ferragamo and Tod’s to purchase styles similar in nature [to any Gucci ones I may have bought]. [I purchased] A cap toe dress shoe, a drive moc and maybe a loafer. I don’t know what [Fisher] wanted them for.”

On designing shoes with an exact copy of Gucci's brown-red-brown stripe:

“We call them color CADs (computer-aided designs). It’s a computer program on which we can play around to find the best color combinations.”

Um, did he even hear the question that was asked?!!

After a bunch of nonsense, Marc Fisher and company continued to deny any copycat allegations and the hearing rolled into the afternoon with even more testimony from Signal Products Inc., the GUESS handbags licensee.

Whew, thankfully they took a break from it all because this is BEYOND exhausting…and we're not even there!!

We're pretty sure we have an idea of how this will turn out but we'd love to know, what do U think will happen?!!

Annnnnnd the court drama continues!!

Last Wednesday, GUESS CEO Paul Marciano was questioned for TWO hours by his attorney Daniel Petrocelli, on the origins of the iconic brand�s designs during the final testimony in the Gucci Vs. GUESS for it's �massive scheme� trademark infringement fiasco.

In case you�re wondering how much

Say whaaa???

Lawyers for Gucci scored a small victory in court on Wednesday while grilling GUESS CEO Paul Marciano.

When asked about his role in plotting a "massive scheme" with the company's footwear licensee Marc Fisher Footwear to knock off Gucci's design motifs, Marciano admitted to being "inspired" by the Italian fashion house's designs.

Referring to

Lawyers for Gucci and GUESS kicked off their copyright infringement battle in a New York federal court on Wednesday.

Here's the deets: in 2009 the Italian fashion house sued the jeans company for knocking off $200 million in Gucci product by "using a variety of design elements, including a block letter 'G', a combination of green and red stripes and diamond-logoed motifs".

Gucci's lead attorney Louis Ederer said in his opening statement:

"This case is not about following fashion trends. It’s about a massive, complicated scheme to knock off Gucci’s best-known and iconic designs."

He also added they had a "clear intent" to make shoppers "think it’s Gucci", but GUESS' attorney Daniel Petrocelli begged to differ. He fired back:

"Guess is not Gucci. It has no reason to be like Gucci and it did not scheme to be like Gucci…At the end of the day, it’s got to show up in the product, the proof is in the product. Gucci fabric, Gucci this, Gucci swatches. This is how they talk. That’s how they identify looks and feels and fabrics.…This case is built on a house of cards. That you can create intent from whole clothing and run it back and collect $220 million."

And that was only the first day!?

This is going to be good!

Thoughts???

It's been 23 years since Claudia Schiffer starred in a GUESS ad campaign, but now that the brand's turning 30 she's back!

For the 30th anniversary ads CEO Paul Marciano once again used photographer Ellen von Unwerth, who shot the German supermodel's iconic campaign in 1989.

Claudia, who is now 41, says shooting the campaign was like "going back in time". She explains:

"Guess will always have a soft spot in my heart, and I’m excited that 23 years later we can still work together so successfully…It brought back so many great memories and has been a lot of fun working together again with Ellen and Paul."

It's ridiculous how Claudia looks the same almost 25 years later. Not fair!

What do U think of GUESS' throwback campaign? Yay or nay???

[Images courtesy of GUESS.]