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Martha Stewart Continues To Take Hits At Hallmark

martha stewart takes more hits at hallmark

Poor Martha!

Back in October, we learned that Martha Stewart Living Omnimedia's third-quarter broadcast revenue had declined by 47%.

MSLO's Executive Chairman Charles Koppelman was hoping that more audiences would find Martha and her other shows on Hallmark, but it doesn't seem to be happening.

Now, Martha's company has posted a quarterly loss of $7.1 million, and her broadcasting revenue declined from $12.1 million to $7.8 million. Ouch.

Here's what Koppelman had to say about it:

"Our broadcasting team is continuing to build an attractive block of programming on Hallmark Channel."

"We believe the transformation of the company is beginning to take hold as we seek to broaden our portfolio of engaging content and quality products. We feel we're positioned to deliver profitable growth as we execute on our business plan in 2011 and beyond."

On a brighter note, Martha's merchandising and publishing revenue continues to grow.

Hopefully MSLO's broadcasting team can figure something out. Things are just not working out with Hallmark…

[Image via WENN.]

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Jason Priestley Returns To TV!

Filed under: TV NewsCharlie Sheen90210

jason priestley returns to tv in new comedy series

On behalf of the countless fans of the original Beverly Hills 90210, we cordially welcome you back to TV, Mr. Priestley!

Last we heard from Jason P back in October, he was directing the Hallmark TV movie Goodnight for Justice with former 90210 alum Luke Perry starring/executive producing the project.

Tonight, Jason Priestley returns to TV with his new show Call Me Fitz, which is a comedy series that Jason has described in the following way:

"[It's] a lot of fun. It's booze, blow, it's perfect. It's Charlie Sheen on a Wednesday."

When we first heard about Fitz a while back, we were admittedly kinda bitter that he bailed on the new 90210 for this…but at least he's working again. Maybe the show will surpass our expectations!

For all the 90210 fans out there looking for a trip down memory lane, the show premieres tonight at 9 pm on DirecTV's The 101 Network.

Are U ready to let Jason Priestley back into your life?

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Bam! Emeril Gets New Cooking Show!

Filed under: TV NewsFitness

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Wowsa.

Hallmark has ordered a new cooking show from Emeril Lagasse, which will be produced in association with Martha Stewart Living Omnimedia, Inc.

The half-hour daytime show, will debut at the end of 2011.

Will U be watching?!

[Image via WENN.]

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Martha Stewart's Presence Shrinks At Hallmark

Filed under: TV NewsMartha Stewart

hallmark shortens martha stewart programming block

Yikes!

Due to poor ratings in its debut last month, Hallmark will shorten their lifestyle-programming block from Martha Stewart Living Omnimedia.

The network has opted to air episodes of Little House on the Prairie instead of showing Martha's programming.

Hallmark Channels CEO Bill Abbott said:

"People don't yet think of cable, or Hallmark Channel, as having daytime original programming. So, we condensed the lifestyle block, focused on fresh, topical content and cut out library product that didn't do the ratings we were hoping for and lost us momentum.

We were very aggressive and likely a bit too aggressive. But we are committed to our lifestyle programming and investment in Martha and believe we can make it work.

We made a big investment and will focus on trying to make it work eventually. We got to walk before we run. It is important to get the 'Martha' show right along with the rest of the block.

Hallmark is hoping that the holidays will bring viewers to Martha's show. That sounds about right.

Do U think Miz Stewart will last on cable?!

[Image via WENN.]

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Paris Hilton Settles With Hallmark

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Good thing they settled!

Between Paris Hilton's 7,000,000 hours of community service and Hallmark's uphill battle to boost ratings with their newly acquired Martha Stewart Show, they were both really too busy to deal with an ongoing lawsuit.

Hilton sued Hallmark in 2007 for a greeting card that ripped off Hilton's reality show The Simple Life, and featured a pun on her catchphrase "That's Hot."

No specific details on how much money Paris was awarded with this settlement, but it looks like she was fairly compensated for the trauma of being associated with the devil-like folks at Hallmark!

Sure, Paris may be associated with her sex tape and cocaine, but at least now she can sleep easy with the knowledge that she's shed herself of her Hallmark association!

Do U think Hallmark was in the wrong with their usage of Paris' Simple Life persona in their cards?

[Image via WENN.]

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