Lookin' good, ladies!
Girls stars Lena Dunham and Jemima Kirke teamed up in the name of "challenging the traditional lingerie stereotypes" for New Zealand-based intimates and swimwear company Lonely's latest campaign.
The empowering, non-Photoshopped series released on Wednesday features the actresses posing around an NYC apartment in the brand's lacy, see-through bralettes and panties. Beautiful!
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In the photo (above), the 30-year-old writer rocks the the Penny bra and underwear set in seafoam green while Miz Kirke shows a little nipple in the Bonnie sheer pastel purple set with lace detailing. Both celebs finished the sultry look with a touch of red lipstick.
This all goes along perfectly with Lonely's body positive mission to create intimates for women "who wear lingerie as a love letter to themselves" — which means you'll never find the brand altering models appearance via Photoshop.
A statement from the company reads:
"Lonely aspires to showcase women wearing underwear in a way that we usually don't see in mainstream advertising and the media. Instead of being objectified, the women who participate in these campaigns — in this case, Lena and Jemima — are empowered and exhibit real beauty that will hopefully help women everywhere feel a little more liberated."
See the uncensored shot (below):
Tags: ad campaigns, body, body positive, body positivity, girl power, jemima kirke, lena dunham, lingerie, lonely, lonely lingerie