According to Nielsen data, The Jay Leno Show is rated number one in “product placement activity” of any broadcast or cable series in 2009.
Pretty impressive for a show that’s only been on a few months!
It raked in 1,015 mentions, followed by WWE Monday Night Raw with 787, The Biggest Loser with 704 and American Idol with 553 occurrences.
Although, Leno isn’t getting paid for all of his product placement! The host and guests frequently make unpaid mention of products or Jay uses them as part of his monologue.
NBC does have their eye on the $$$$$! The network is making sure they will have plenty of space for advertisers!
Make the money, honey!
[Image via WENN.]
Dec 14, 2009 19:15pm PDT
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