It seems one of the major networks thinks they are secret agents as they are devising a plan to obliterate the competition in the fall 10 P.M. slot opposite NBC’S new Jay Leno show.
They are calling the operation…Project LENO.
Um, guess the guy who names the missions was having a brain fart that day.
Anyway, CBS has joined forces with its affiliates to launch an aggressive LENO, or “Late prime Enhanced News Opportunity” marketing plan.
CBS marketing chief George Schweitzer understands the importance and power of this time slot, as it is usually the lead in to their late news, so the network is forging ahead with a strong marketing power-play. Execs have decided to bombard our lives with promotion including “sponsorable broadcast spots, Web banners and radio spots, as well as behind-the-scenes vignettes.”
As Schweitzer says: “We’ve always been supportive of the 10-to-11 relationship with our stations, but it’s time to be even more aggressive here.”
The shows getting this start treatment will be CSI: Miami, The Good Wife, CSI: NY, The Mentalist and Numbers.
Gotta get those old people eyeballs on their network. Good thinking!
Do U think this plan will attract viewership away from Leno?
[Image via WENN.]
