As a business decision, this is pretty smart of Bruno Mars!
As a moral decision, getting into the business side of the smoking game seems just kinda dirty to us, regardless if what you're investing in is seen as a healthier version!
At least Bruno knows his product!
Bruno gave up traditional smoking by swapping real tobacco for NJOY Kings — and has now put more money in the company than just what it costs to buy the little science-fiction smokers! Here's what he said: