Wanna Smell Like The Biebs?!

Justin Bieber may be the biggest teen sensation on the planet, so he does not do things the conventional way!
The singer is launching his own fragrance, but instead of a glass bottle, he teamed up with Etoile Nation Beauty to create wristbands and dog tags infused with a unisex scent titled My World. It uses a patented resin technology designed to hold the scent for at least one year
Michael Ferrara, president of Etoile, said:

“This Justin Bieber juggernaut is never going to end. Justin is a total grassroots phenomenon. The resin delivers the scent in a way that is every bit as good as a juice.”

There’s no doubt it will be a huge seller when it’s available at Wal-Mart stores on Black Friday.
[Image via WENN.]