They’re still not feeling the new time slot for Jay Leno!
Bob Prather, the COO of Gray Television, isn’t impressed with NBC’s decision to move Jay Leno to the 10 p.m. slot as Gray’s 10 NBC affiliates are losing revenue and ratings for their late-night news broadcasts. Gray has smaller to mid-size NBC affiliates in cities like Omaha, Madison and South Bend.
Prather says:
“The Leno experiment is not working so far. I’m sure they’ll stick with it longer than they need to … their ego won’t let them probably get rid of it soon enough. They need some programming pizzazz, which they don’t have right now.”
Gray’s CEO Hilton Howell is slightly more optimistic believing that ratings will perk up when summer rolls around and most programs are in re-runs while Leno will be fresh.
But summer is MONTHS away!
How long do you think Leno will last before NBC gives the show the ax or moves him back to the original time slot?
[Image via FayesVision / WENN.]
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