Justin Bieber is an award-winning perfumier!
His record breaking and moneymaking scent, Someday, has earned itself the title of Women’s Wear Daily‘s Fragrance of the Year.
The fashion bible wrote:
“Justin Bieber├óΓé¼Γäós debut fragrance, Someday, shattered sales records, posting numbers that the celebrity scent category hasn├óΓé¼Γäót seen since the days of J.Lo├óΓé¼Γäós Glow, according to The NPD Group. (Industry sources reported Someday racked up $3 million in sales in as many weeks at Macy├óΓé¼Γäós.) Of course, the idea of a pop idol launching a fragrance is nothing new. But Bieber and his licensee, Give Back Brands, came up with a business plan that proved irresistible to buyers: The proceeds of Someday were earmarked for a variety of charities, making the fragrance a guilt-free indulgence during a period when consumers were still wary about spending on luxuries. Talk about an idea whose day has come.”
You know what this means, right? More Bieber fragrances!
Ha!
Congrats, Biebs.
[Image via Ivan Nikolov/WENN.]
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