Lanvin Launches Jeanne La Rose

Creative Director Alber Elbaz is paying homage to Jeanne Lanvin, founder of the French fashion house, with a new fragrance.

According to Lanvin, the limited edition Jeanne La Rose will be “more romantic” and “more couture” than those before it.

Inneresting.

We’re not exactly sure how someone can make something smell more couture, but we’ll take their word for it.

You can smell La Rose when it becomes available in March.