PETA Goes After Cooking Shows With Silent Scream Ad

PETA is sticking up for the little guy with this one.
And by little guy, we mean the many fish that are slaughtered without the slightest concern.
The organization wants Fox to air its “Silent Scream” ad, a visually shocking commercial about fish and food.
Cooking show hosts, such as Gordon Ramsay, Mario Batali, Emeril Legasse, and Paula Deen, are the targets for the ad and PETA wants to air its message smack dab in the middle of Ramsay’s Hell’s Kitchen June 4 premiere.
PETA Senior Vice President Lisa Lange says the following:

It may be easier to identify with our favorite Hell’s Kitchen contestants than with the fish they fillet and saut├â┬⌐, but fish feel pain and fear, and they suffer enormously when they are impaled, crushed, suffocated, or cut open and gutted, all while they’re fully conscious.
PETA’s ‘Silent Scream’ video tells viewers that it’s never right to hurt others simply because they are weaker than we are and can’t speak up for themselves├óΓé¼ΓÇ¥regardless of what species they happen to be.

We’ll see how this turns out!
Check out the ad (above) and see PETA’s latest message.