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Radiohead's Novel Idea

Radiohead are giving away copies of their new album, In Rainbows, out next week.
For reals!
Now that they are no longer signed to a major record label, the band can do as they want. And they are giving their fans the opportunity to pay as much as they want or as little as 90 cents, the credit card processing fee to download the album from their website.
Die-hard fans will likely pay something or actually $80 to be precise. That’s the amount of the new Radiohead box-set, which includes the album on CD, two vinyl records, a CD with additional songs, photos, artwork and lyrics.
Very cool to think outside the box, so to speak.
Kudos to Radiohead!

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Oct 01, 2007 09:56am PDT

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