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Susan G. Komen Foundation Sniffs For A Cure

Susan G. Komen Foundation Sniffs For A Cure

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The Susan G. Komen for the Cure foundation has found a new way to fight breast cancer: a fragrance!

The new scent called Promise Me, is expected to sell out this year, which means the foundation will receive at least $1 million from sales.

Wow!

Promise Me officially hits shelves in April at department stores, drugstores and TV with price points starting at $19.99 for the eau de toilette and $59 for the eau de parfum.

We’re sure it’ll be a big hit!

[Image courtesy of WWD.]

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Jan 03, 2011 16:30pm PDT

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