Fat Oprah Sells

Oprah Winfrey had a big January, no pun intended.

The ‘media blitz’ dedicated to her weight gain helped her sell 1.1 million copies of O Magazine’s January 2009 edition.

It was the best-selling issue of O in 3 years.

Dayum!

The January issue featured a personal essay penned by Oprah that explained how she gained back 40 pounds in four years.

Miz Winfrey appeared on the cover in a before and after image of herself asking the question, “How did I let this happen again?”

Subsequently, the cover and the story were picked up by media outlets across the country.

We bet once she loses the weight, there’ll be another ‘media blitz’ dedicated to that!

Work the system, O!

[Image via WENN.]