
What started off as a "joke" is turning into reality.
At a recent press screening for Ben Stiller's new comedy, Tropic Thunder, a funny commercial for a fictitious energy drink called Booty Sweat was shown before the film.
The fake energy drink also appears throughout the movie.
Now, for the first time ever, a movie studio, Paramount, is going to license the fictional brand as a real brand to help promote the movie. (Some companies have done this, but only long after the movie premiers and they study the market.)
Booty Sweat should be hitting stores later this summer!
Michael Corcoran, president of consumer products at Paramount Pictures, says "Not to my knowledge has this ever been done before. We're very excited, because it has the potential to live for quite a while, well beyond the film."
The movie will be released on August 15th.
The drink has been licensed to the novelty-products firm, Boston America Corp.
It will debut the drink at stores like Hastings and Hot Topic, as well as online on Amazon.
Will U go buy some Booty Sweat?
Hopefully it doesn't taste like ass. No pun intended.
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