Archive for the 'Fragranz!' Category

Lest you forgot, Gwyneth Paltrow is still working with Hugo Boss

The actress is already the face of the brand's Boss Nuit Pour Femme, so naturally she'd be tapped to represent the scent's counterpart Boss Jour Pour Femme as well.

It's not a huge leap!

The subtle ad (above) features Gwynnie leaning back against a brick wall on a sunny day and looking serene.

Her tranquility is most likely owed to the fragrance's

The incomparable Cate Blanchett, everybody!

Seems to us like trumpets should always herald the arrival of the Aussie actress! Right?!

The 44-year-old was caught stepping out of the Armani showroom in Milan on Friday, dressed in a stylish and silky Armani ensem from the S/S 2013 collection.

The sighting comes right on the heels of the confirmation that Cate really is the new face of the brand's new Si fragrance.

Maybe she was even shooting some ads while there!

The eau de parfum will be available in the summer, which is so close we can practically TASTE the humidity in the air!

Bring on the 90 degree days and new Armani fragrance ads! LOLz

[Image via Splash News.]

Can fabulous cheekbones and an insouciant attitude help sell perfume?

The peeps at Calvin Klein are banking on it as they've cast the broody Rooney Mara in their latest ad campaign for new scent Downtown.

The actress wears a leather jacket and leans back against a red-brick wall in the first released ad (above) shot by Jean-Baptiste Mondino.

The fragrance itself, which boasts notes of Tunisian neroli, green pear and watery plum, will be available in stores nationwide in September.

Sounds YUMZ!

In addition to the ad campaign, Roons will star in a commercial for the perfume directed by David Fincher, who directed the actress in The Social Network and The Girl With The Dragon Tattoo.

That's a lot of talent in one commercial! It better be damn good!

[Image via Calvin Klein]

Celebs! They're just like us!

It's Mother's Day and while you're showering your mom with lots of love on this fine Sunday, Blake Lively is too!

The beautiful face of the Gucci Première fragrance sat down with the fashion house to talk about how she celebrates her mom and makes a shocking confession — Mrs. Lively's a thief!

Find out all the deets in the clip (above)!

Selena Gomez isn't taking this one lying down!

After being sprayed with a lawsuit by Adrenalina, Inc. over a botched fragrance deal, the Come and Get It singer is saying "na na na na" and fighting back with her OWN lawsuit!

In her newly filed countersuit, Selena's lawyers say

If you thought the ad was bad, just wait until you watch the commercial!

Givenchy's rolled out Amanda Seyfried's Very Irresistible fragrance commercial and it doesn't make any sense.

In the 45 second clip (above) Amanda moseys on down to a Parisian cafe while western music plays in the background.

Umm, were they inspired by that Friends episode where Joey has a shootout in the fragrance department!?

Check out the rootin' tootin' ad in the clip (above)!

Phew! That's a relief!

Despite Nicolas Ghesquière's departure from Balenciaga, it looks like Kristen Stewart is still "very much involved" with the label.

Some of her fans feared that she may have moved on after she revealed she supported his decision to leave. However, it sounds like she has a lot more projects in the bag, including a new fragrance campaign.

In fact, she's already shot