The Goop ship has just lost its captain…
On Wednesday, at the 2016 Sage Summit in Chicago, Gwyneth Paltrow told the audience that she plans to distance herself from the lifestyle website.
The Iron Man actress said:
"In order to build the brand I want to build, its scalability is limited if I connect it to the band… So I always think how can I grow the brand, how can I separate myself from the brand and I think it's going to be more its own brand… More and more I would like it to be its own brand - my dream is that one day no one will remember that I had anything to do with it."
Goop without Gwyneth?! It won't be the same!
Since its launch in 2008, the online newsletter made headlines for promoting vaginal steaming, $200 smoothies, and $15,000 gold dildos.
The 43-year-old businesswoman admits she enjoys making waves.
"We like to push boundaries, we like to move the needle, and we are not afraid to create some controversy once in a while."
We're going to miss you, G!
[Image via WENN.]