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Whatever it takes!

Gotta publicize the album, right?

According to reports, Coldplay fans can own the band’s new release, Viva La Vida, for half the usual price.

Chris Martin and company just announced a buy one get one free offer on Internet downloads.

Martin said, “Buy one get one free, it comes from working in Kwik Save (British budget supermarket), I think. As I said before nobody buys albums any more, certainly no body buys full albums and we’ve made an album that you have to have from start to finish.”

Interesting, but…record stores must be PISSED.

Why buy the release in the stores when you can get it online for half the cost, right?

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May 09, 2008 10:55am PDT

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