Swizz Beatz Designs Watches

Alicia Keys‘ hubby and baby’s daddy Swizz Beatz has moved on from designing luxury leather jackets to expensive watches.
The rapper has revealed he’s been tapped by luxury watchmaker Audemars Piguet to join their board as well as their design team.
To show how serious he is about his new gig, Swizz flew to Geneva for a six hour watchmaking class. Beatz said of the class:

“It was crazy dissecting and putting together the movement in the AP, which I have a total new respect for. Not just wearing it, but the tailor movement in that thing.”

Kind of a random choice, but we’re sure they’ll be a hit with the hip hoppers and rappers.
[Image via MEINRADphotography/WENN.]