EXCLUSIVE! Simon Cowell & Ricky Martin Dish On Why La Banda Will Be So Important -- And How It Will Affect The Future Of One Direction!

Ricky Martin and Simon Cowell are on the hunt for the next great boy band!
But unlike The X Factor, where Simon found the boys of One Direction, La Banda is going specifically for an all-Latino supergroup!
Ch-ch-check out the EXCLUSIVE video (above) to hear why Simon thinks the time is right for a Latino boy band, what makes 1D so successful, and what he’ll be looking for in rising talents!
[ Related: Find Out Where YOU Can Audition For La Banda HERE! ]
Then make sure to watch (below) as Ricky shares with us why this new group will make a real cultural impact, why social media is important to new artists, and what it will take to audition for La Banda!