Last year, she successfully launched, Blueprint, a magazine aimed at younger women. Now, Martha Stewart‘s company is developing a new title that will target the “mature” woman.
Martha’s new mag is reportedly being positioned to compete with the posh Town & Country magazine in the luxury market, or to potentially chip away More, which won Advertising Age’s 2006 Magazine of the Year and has seen robust circulation growth.
We like this concept. They should start a magazine for mature gay men!
And we also need a Tranny Living!
[Image via Mavrix Online.]
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Aug 07, 2007 12:31pm PDT
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