Although the company consists of just 11 people, Garmz has become a massive hit for turning user-submitted fashion designs into actual garments based on popularity.
Designers can upload sketches to be voted and commented on and whoever gets the highest number of votes or pre-orders have their garments made at no cost to the creators. They can also determine the final price of their outfit.
Since launching in June, Garmz has gained 4,000 registered users, submissions from 37 countries, and moved its headquarters from Vienna to London.
Amina Akhtar, editorial director of social media marketing and consultancy firm iStyle Media, says:
“A lot of young talent isn’t making it in fashion. To be a young designer right now, you need to have a lot of money backing you, usually from your rich family. If we level the playing field a little and allow consumers to have more access to a wider range of designers — regardless of whether the designer has a huge bank account — everyone wins. [Consumers] get more options clothing-wise, and younger designers get more customers and exposure.”
Sounds like a win-win.
[Image courtesy of Garmz / Facebook.]
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