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Kanye West Has Filed Trademarks For Yeezy In Cosmetics -- Get Ready For His Beauty Label, Y'all!

Kanye West is going into the cosmetics business!

Watch out, Kylie Jenner, because here comes Kanye West!

The 43-year-old rapper and music producer is expanding his business interests, and it looks like he’s going to enter the cosmetics game with a BIG splash! Hey, with two legitimate beauty biz moguls already in the family (‘sup, Kim Kardashian West?!), why not try to hit a home run with this, too??

Related: Kylie And Kanye Are Both Forbes-Rich… But Who’s REALLY Worth More?!

According to E! News, Kanye has filed the trademark for Yeezy under an array of cosmetics products, suggesting he’s priming the pump for a big push into the category with his already world-famous fashion brand. The list of trademarked items that show up in the legal docs are pretty much everything you’d want a beauty brand to encompass, too:

“Cosmetics, facial makeup, concealers, blushers, facial powders, foundation makeup, eye makeup, eye pencils, eyebrow pencils, mascara, false eyelashes, face and body glitter, cosmetic pencils, lipstick, lip gloss, lip pencils … along with [other essentials like] eye creams, facial cleansers, toners, facial exfoliants and scrubs, facial creams, facial moisturizers, and facial lotions.”

Well then!!

He’s apparently getting a little creative with the trademark while keeping his options open, too, as it further applies to several other, broader categories of beauty including “hair, nails, body, perfumes, and appliances.” Gotta keep your options open in case you ever need to add to the product line, right??

Per those same docs, ‘Ye first filed his trademark petition back on June 2. So, the wheels are in motion right now, at or near the very start of the process for whatever he’s planning to do. Of course, he has yet to publicly announce any new venture, but we’re on the edge of our seats now waiting to hear!

Once Bitten, Twice Shy?!

It’s interesting that Kanye would try his hand at cosmetics again, if only because he first filed paperwork to launch Donda Cosmetics back in 2017. Named after his late mother, Donda West, that cosmetics brand never took off at the time, though. Now, it may be that the high-profile rapper is simply more ready to take on the challenge now. After all, he’s got a wife and a sister-in-law he can lean on for smart, shrewd business advice in this very category. …that is, if they don’t see him as a competitor! Just saying!!!

Related: How Can Kanye Support Donald Trump AND Black Lives Matter?

What’s your take on Kanye’s new business venture, Perezcious readers?? Is he already stretched too thin with music, and clothing, and family life as it is? Or is he up to the challenge to succeed in a notoriously difficult industry, and follow in the footsteps of his wife and sister-in-law?!

Sound off with your take on today’s beauty buzz down (below) in the comments section!

[Image via WENN/Avalon]

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Jun 16, 2020 06:17am PDT