Fabulous fashion and an amaze cause?!
We've never been so IN!
Diane von Furstenberg, Shopbop, and Vogue have just launched BORNFREE, a campaign to eradicate the transmission of HIV from mother to baby by the end of 2015!
As part of the faboosh movement, 23 designers (who are mostly mothers), including Donna Karan, Tory Burch, Sarah Burton, Victoria Beckham, Stella McCartney, and Donatella Versace, have created limited-edition collections which will be available for purchase on Shopbop—an Amazon site!
If you're not sold yet, here's the BEST part…
100% of the proceeds will go directly to countries that need the funds the most!
In the clip (below), DVF summed up the project perfectly, saying:
"We already have the solution, we just need to scream it. It's the very beginning of the end of HIV."
Ch-ch-check out the exceptionally moving video to go along with the campaign …AFTER THE JUMP!!!