Failing!

Thery’re gonna have to work harder next season!

According to the Wall Street Journal, the home of Gossip Girl, the CW network is tanking.

The CBS/Time Warner co-venture lost 28% of its target audience of 18 to 34 year olds so far this season.

And, its ratings during this month’s “sweeps” period — the all-important measure upon which future advertising rates are set — are down about 22%.

According to an insider, if things don’t turn around dramatically one of the big partners is going to walk away.

The WSJ also points out that part of CW’s problem is that the demo its targeting spends a lot of its leisure time on the internet. Good for us!

And, the Writer’s Strike probably hastened the departure of the demo from traditional TV to the net.

Any of you youngins have advice for the suits?

[Image via WENN.]