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Jessica Launches Swimwear

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Jessica Simpson may not be making wedding rings, but she’s still expanding her hugely successful line, which already includes shoes, accessories, outerwear, handbags, lingerie, and luggage.

The businesswoman is adding a swimwear line to her huge brand, in a collaborative effort with Red Carter. The swimsuits launched yesterday exclusively at Macy’s in NYC, but the bikinis should be available at all Macy’s nationwide by December 31. Jess says,

“My spring collection was inspired by my favorite vacations and the jet-setting getaways I dream about. From the nautical seashores here at home, to hot Havana nights or the bold colors you’d think of in an exotic foreign land, the line is fun and flirty, but still so classic. I’m always inspired by my fans and I want my clothes to be pieces that women feel confident wearing anywhere.”

Fun! Like all of Jess’ products, the swimwear will be cute and afforable.

Will you wear a little Jessica on the beach?

[Images courtesy of Jessica Simpson.]

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Dec 21, 2009 13:30pm PDT