Oh wow. Lilly Pulitzer fans take their shopping seriously!
The label’s Target collection completely sold out in just one day! Well, actually it was more like hours.
Dubbed “Pink Friday” by fans because of the long lines and insane hype, it seems the odds sadly weren’t in everyone’s favor.
[ Related: Kate Bosworth, Bella Thorne, & Emmy Rossum Score In Lilly Pulitzer For Target ]
Between Target’s site crashing and the limited amount of quantities on Sunday, not a single piece was left behind. And as it goes with most Target collabs, many items were available on eBay later that day with a crazy mark up.
We’re talking at least double the prices.
The struggle was real! Just to prove it, read on for some our favorite tweets…
Sex & The City‘s very own Kristin Davis got in on the action, writing:
.@Target I have now had my cart emptied three times after I hunted down the #LillyforTarget things I wanted- WHAT IS HAPPENING??????
— Kristin Davis (@KristinDavis) April 19, 2015
She wasn’t alone!
The things Southern girls do for @LillyPulitzer #LillyforTarget ├░┼╕┼╜Γé¼ pic.twitter.com/PDA3ODCTWg
— michelle christine (@michelleox) April 19, 2015
I can’t wait for @nbcsnl to take on #LillyforTarget. Shopping online was a joke. @Target
— Caitlin McCarthy (@CaitlinMcWriter) April 19, 2015
So that was an experience! Currently experiencing PTSD. #LillyforTarget pic.twitter.com/MTfi0twsUK
— Emily Geaman (@emilygeaman) April 19, 2015
We know you’re frustrated & we’re sorry. We appreciate your patience. You can now shop the #LillyforTarget collection http://t.co/7CxiiJQj9P
— Target (@Target) April 19, 2015
“Frustrated” might have been an understatement. HA!
Dayum. We wonder if this experience will affect the way upcoming collabs are run!
Do U think they’re worth all the buildup??? Let us know what you think in the comments (below)!
Related Posts
-
Categories
