Following the revelation that Vita Coco coconut water isn’t as hydrating as the beverage’s nutrition label claims, the company has been slapped with a $5 million PLUS class-action lawsuit!
See kids! This is why you should never lie!
The suit alleges a “confidential witness” says the company behind the drink, All Market Inc., “knew or should have known” that the electrolytes were between 35%-82% lower than its nutrition label “for years.”
The court papers that accuse All Market Inc. of deceptive trade practices, false advertising and fraud, continued to read:
“This witness was specifically told that the packaging used and preservatives in Vita Coco products degrade the nutritional contents.”
The lawsuit doesn’t seem to be intimidating the company, as a spokesman denied the damaging accusations, saying:
“We are confident that Vita Coco continues to be an excellent, all natural source of hydration and that our products’ nutrition labels are accurate and in compliance with the FDA. In fact, Vita Coco coconut water is regularly reviewed by an independent third party to ensure the electrolyte levels stated on our nutritional label are consistent with the amount in our coconut water.”
We wonder how the company’s celebrity investors Madonna, Demi Moore, and Rihanna feel about this!
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