The OGs of high-fashion modeling are back!
Balmain‘s designer and creative director, Olivier Rousteing, has tapped Claudia Schiffer, Cindy Crawford, and Naomi Campbell for the French label’s Spring campaign!
And the ads unveiled on Thursday are way too real!
Leaving Kendall Jenner and Gigi Hadid on the curb, this trio brought the sex appeal in mesh, cutouts, and more.
Video: Watch Kendall Lead The Balmain Army For H&M!
Speaking on why he chose to go in this new direction, Olivier shared:
“It’s a new chapter for Balmain. Sometimes people are confused and think it’s all about social media and Instagram. Balmain has a deep soul, and it’s not only about followers. It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots. This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future.”
He’s bringing the emotion!
And the 30-year-old continued to dish what makes this trio so special:
“You realize working with them, it’s another way than working with the models of today. They know so much about themselves. Their career is so strong. They know their bodies so well. They move at the same time that the camera is moving. Steven also knows them so well, so it was such a good synergy.”
It really comes off in the campaign!
Now go and take a peek in the gallery (above) and catch one our fave racy shots of Naomi flashing her nips for the camera (below):
NAOMI #BALMAINSS16 #NaomiCampbell stars in the #Balmain Spring/Summer 2016 ad campaign. Creative Director #PascalDangin at KiDS Creative Photographer #StevenKlein #BALMAINARMY #TOPMODELSA photo posted by BALMAIN (@balmainparis) on Jan 7, 2016 at 6:06am PST
Work!!
[Image via Balmain.]
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