'Mo, A Fake Fragrance By Britney

Britney Spears is helping kick off Logo’s NewNowNext Awards with this spoof of her own commercials.

She’s doing it for the gays!

Watch as Britney introduces her her new fake fragrance, ‘Mo.

Logo executive producer Christopher Willey states that she was asked to participate in the program’s viral marketing campaign because of her impact on the gay community.

“She’s having fun with her gay audience, because she’s an official gay icon.”

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