Sun Chips recently introduced an amazing new improvement to their product — a 100% biodegradable bag (the most environmentally safe chip-bag on the market). There was one minor drawback to the new bag — it was louder than the standard chip bag. This caused some customers to complain and Sun Chips’ sales to decrease steadily over the year.
And so, like any giant corporation obsessed with sales numbers, they recalled the new bag for 5 out of 6 of their flavors.
“We chose to respond to the consumer feedback but still want to show that we are committed to this thing,” spokesman Chris Kuechenmeister said.
This is so dumb, and the customers are mostly to blame!
We have to make sacrifices to help sustain our environment, and eating your chips out of a bag that’s a little louder than other bags is maybe the easiest sacrifice ever!
Sun Chip’s parent company Frito-Lay is working to make the bag quieter and re-release it on a future date.
We cannot believe how stupid this is! A corporation goes out of its way to make an environmentally friendly product and we reject it for something as simple as it being to loud?! WTF!
[Image via AP Images.]
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