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Beyoncé's New Athleisure Line Ivy Park Is Finally HERE — Get All The Deets & See The First Promo!

| Filed under: Fashion SmashionBeyonceBusiness BlitzAd CampaignsCollection's BureauTopshopBlue Ivy CarterGIFs

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It's the moment line Beyoncé fans have been waiting for!

Ever since the pop diva announced an athleisure collab company (!!) with Topshop back in 2014, the BeyHive has been patiently holding their breath.

Well, they can breathe easy now that ‘Yonce has finally released the first look at Ivy Park, her new athleisure and activewear brand!

Launching April 14, the line consists of over 200 pieces, including footwear and accessories!

Related: Beyoncé Might Be Dropping Her Album In Mere Days!

And according to Topshop's site, Ivy Park is described as:

"Mixing high performance technical sportswear with fashion-led casualwear, Ivy Park empowers women through sport – no matter what your sporting ability or body shape. The collection centres on a core of sports staples: leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets. All products can be mixed to create your personal sportswear uniform."

Get your wallets ready, people!

The 34-year-old hasn't revealed much of a look at the collection, other than with a two-minute long clip campaign and so many stills on her newly launched site HERE.

Prepare yourself before pressing PLAY (below):

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Cara Delevingne Basically Makes Her Return To Modeling As The Face Of Saint Laurent’s New Campaign!

| Filed under: Fashion SmashionModelsAd CampaignsYves Saint LaurentCara Delevingne

Cara Delevingne is back, y'all!

That didn't take long!

After Cara Delevingne basically resigned from modeling to pursue her acting career, the 23-year-old is back… sort of!

Early Wednesday, Saint Laurent announced the Paper Towns starlet was the new face of their upcoming campaign!

And obviously, she slayed.

Related: Cara Debuts The First Look At Valerian!

Just looking at one pic (above), Cara's smolder (and enviable brows) were in full force for the label's La Collection de Paris line.

Of course if you've been following the famous supermodel, you would have noticed she also model for Chanel sunnies, but it was nothing close to a full campaign like this.

Get it, Cara!

We fully support her making a comeback… or just acting if that's what she wants to do!

Get a glimpse of the rest of Cara's ads with Heidi Slimane's Saint Laurent collection in the gallery (above)!

[Image via Saint Laurent.]

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Empire & Covergirl Join Forces For A Limited Edition Collection! Get All The Deets!

| Filed under: Beauty BuzzAd CampaignsCollection's BureauMakeup Magic!Gabourey SidibeEmpire

Empire's leading ladies star in the new collection campaign!

Empire fans rejoice!!

It has been announced that FOX's hit show is getting the Covergirl treatment with their own limited edition collection!

In the first look at the new campaign (above), Serayah, Gabourey Sidibe, Grace Gealey, and Kaitlin Doubleday can all be seen serving fierce face with their smokey makeup.

Related: Empire Facing $1.5 BILLION Copyright Lawsuit

The shot was even captioned:

"Power, drama & intrigue rule the#Empire…but not your makeup bag. Excited to announce that COVERGIRL has partnered with @EmpireFox on a limited-edition product collection & four stunning yet #easybreezy beauty looks inspired by the hit show's leading ladies. Stay tuned for the commercial, and keep it here all season for more on how to #GetThatGlam. Spring season premieres Wednesday March 30th on FOX. (Empire TM & © 2016 Fox)"

But we have to wonder why leading lady Taraji P. Henson was noticeably missing from the action!

Did Cookie want no part of the makeup magic??

While it's kind of disappointing, at least her four costars get to shine in the spotlight! Ch-ch-check out a peek at one of the soon-to-launch products:

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Pamela Anderson Brings Back Her Sexy Baywatch Swimsuit For Missguided’s New Campaign! See All The Steamy Pics!

| Filed under: Fashion SmashionPamela AndersonPhotos!Ad CampaignsSkinBody

Pamela Anderson is looking hot AF for Missguided!

While Pamela Anderson wasn't clear on whether she'd be making an appearance in the upcoming Baywatch flick, at least fans didn't have to wait that long to see her back in a red swimsuit!

The 48-year-old posed in the sexy one-piece for Missguided's new campaign, which she just so happens to be the face of!

Congrats, girlie!

Related: Pam Poses Naked For Paper Magazine!

The official ads rolled out on Monday, with tons of sexy pics for everyone to drool over.

But before you ch-ch-check them out in the gallery (above), get all the deets on Pam's new role…

Nitrin Passi, founder of Missguided, revealed on the decision to sign the actress on as spokeswoman:

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Kylie Jenner Reveals Her Puma Ads Then Poses Poolside In A Sexy Chanel Swimsuit

| Filed under: Ad CampaignsShoes! Shoes! Shoes!ChanelKylie Jenner

Kylie Jenner reveals Puma ads.

Save all your pennies, teens, tweens, and older people who love Kylie Jenner!

The 18-year-old makeup mogul's first Puma ads have been officially revealed, and we barely had to wait for them!

Related: Kylie & Iggy Azalea Get Friendly On Twitter

Kylie shared one of the photos on Instagram and wrote:

"Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here #ForeverFierce"

Exciting!

We wonder if sales of this shoe will surpass the one designed by Rihanna for the brand.

Either way, the company stays winning!

With RiRi's help they already made a billion in sales last quarter, and we can only imagine how lucrative this deal with everyone's favorite lip plumping teen will be.

After hawking her footwear, Kyles posted some sexy snaps of herself in a Chanel maillot and fur-trimmed cap.

See all the fun, including a second Puma campaign shot, in the gallery (above)!

[Image via Puma]

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Kylie Jenner Offers A Sneaky Tease Of Her Puma Campaign

| Filed under: Fashion SmashionAd CampaignsKylie JennerInstagram

Kylie Jenner teases new snaps for Puma.

Sorry, Kanye West, this is really happening!

Despite Yeezy's objections, Kylie Jenner's deal with Puma is going full steam ahead.

Related: Tyga Feeds Kylie Pasta

The brand teased some behind-the-scenes shots of the social media maven wearing their gear during a photo shoot for the upcoming campaign.

But they were careful not to show any of the footwear!

Kylizzle also shared some photos on Instagram of herself in a Puma sports bra and booty shorts, but no sign of sneakers.

That's very sneaky of them, and yet we're sure it'll get millions of teens even more pumped!

Are U excited???

[Image via Puma Snapchat]

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Madonna's Daughter Lourdes Leon Scores Her First Big Perfume Campaign With Stella McCartney

| Filed under: MadonnaLourdes LeonStella McCartneyAd CampaignsFragranz!

Lourdes Leon gets her first major contract.

This is awesome!

Lourdes Leon is one of the new faces of Stella McCartney's Pop perfume, and she only agreed to do it because she supports the ad's message.

Related: Lourdes Embraces Gray Hair

The 19-year-old daughter of Madonna joins Grimes, Kenya Kinski-Jones, and Amandla Stenberg in the body positive campaign, which promotes self-acceptance.

In choosing her, the designer said:

"So happy to have Lola on the POP team! Lola, who I've known her entire life, is at the beginning of her career as a performing artist. She's an independent, inspirational and free-spirited young woman. Despite being born in the spotlight, she has kept her feet firmly on the ground!"

For her part, Lola praised the campaign's message and admitted she struggles with body acceptance issues as well:

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