Okay, who didn’t see this coming???
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A swimwear company named SunnyCo Clothing has pretty much shot itself in the foot with a new promo deal that promised everyone who reposted a photo of a girl in a swimsuit (above) and tagged the company within 24 hours would receive the swimsuit in question for free, minus shipping and handling!
Sharing is Caring 💕 EVERYONE that reposts and tags us in this picture within the next 24 HOURS will receive a FREE Pamela Sunny Suit 👙👏🏻 Offer only valid in 🇺🇸 Promo ends 5/3/17 @ 3pm MST *Must pay shipping+handling 💸 This promotion is sponsored by @twazerapp After 24 hr. everyone who reposted and tagged us will be receiving a code and they will be able to use it on our website for the free check out 💕 xoxo, Sunny TeamA post shared by Sunny Co Clothing (@sunnycoclothing) on May 2, 2017 at 2:15pm PDT
And now the plan has backfired in the most HIGHlarious way!
Basically, THOUSANDS of people reposted the pic, and now SunnyCo has to give away about a bajillion swimsuits for free. Haha, they are SCREWED.
The company had to modify the giveaway after it went off the rails, saying they could cap the promotion as they saw fit. Do they even have thousands of that swimsuit to giveaway??? How many can they possibly have in stock?
GAMETIME! Promo Rules As Follows: 1. No Exchanges/Returns, All Promo Orders Final. 2. Code Valid for 24 hr. only, No Exceptions. 3. Due to the viral volume of participants, we reserve the right to cap the promotion if deemed necessary. 4. Participants must pay Shipping & Handling 5. Due to the overwhelming volume of orders we will work as fast as we can to process + ship (approx. 3-6 weeks) but there may be delays. 6. Promo Code will only work for Participants who reposted and tagged us. Limited to 1 Suit per participant. 7. Shout out to @twazerapp for sponsoring this promotion. 8. Promo Code: Sunny Xoxo, Sunny TeamA post shared by Sunny Co Clothing (@sunnycoclothing) on May 3, 2017 at 2:58pm PDT
Dudes, you should have given out these promo rules BEFORE announcing the deal, not after!
It didn’t take long for the whole thing to become a meme, of course.
Sneak peek summer ’17 pic.twitter.com/TATZUjbYv7
— Brett Walsh (@wrettbalsh) May 3, 2017
Girls this summer pulling up to the pool with their free “SunnyCoClothing” swimsuit pic.twitter.com/hNeXWNpslD
— Karim (@karimtbe) May 3, 2017
Sunny Co Clothing rn pic.twitter.com/hORuey0kq2
— Emily Kaplan (@emkap97) May 3, 2017
LOLz!
It gets worse for founders Alan Alchalel and Brady Silverwood, however, as one of them has been getting angry messages on Facebook by customers who say they were charged the full amount ($64.99) when they tried to get their free swimsuits via the promo code offered.
Whoops!
A spokesperson for Twazer, the app that sponsored the giveaway, told Buzzfeed that they were working on fixing the matter and making sure customers were only charged shipping and handling as promised.
“We’re both young companies and are a bit overwhelmed by the immense amount of interest in the product. We’re very grateful to have such an amazing customer base and pledge to work with SunnyCo to ensure that all customers are charged what they should be and not more.”
Good luck sorting this out, guys! We really mean that.
[Image via SunnyCo Clothing/Instagram.]
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