Many people were pretty shocked with the amount of product placement blatantly on display in Britney Spears‘ music video for her new single, Hold It Against Me, and it seems to have prompted a pretty inneresting discussion from some other performers on Twitter, including Marina and the Diamonds and Katy Perry!
Our beloved Marina was the first to pose the question:
What is consensus on product placement in videos? As a fan, do you prefer product placement if it means bigger budget vid?
To which Perry responded:
@MarinasDiamonds do it w/style & grace…Not so in ur face like some. U hv to get creative w/it. Some artists don’t care tho, & u can tell.
Inneresting perspective! Not sure how much that applies to our Brit Brit, but for the most part, we do have to agree!
Product placement has certainly become a much more prominent fixture and music videos, and we think that it’s important to ensure that if it is to be included, it doesn’t sacrifice the integrity of the story being told!
And kudos to Marina for inviting a discussion about the issue! We imagine that there are a lot of different people with a variety of opinions about it!
What do U think about product placement in music videos??
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