On Monday, we reported about a photo posted by Sarah Jessica Parker on her Instagram, that showed her holding a Bloomingdales bag and detailed that she let the "cat out of the bag."
We TOTALLY thought this was a social media announcement of the long-rumored third Sex and the City movie. But we were wrong!!!
[ Related: Sarah Jessica Parker & Kristin Davis Have A Mini Sex And The City Reunion At The Gardeners Of Eden Screening! ]
Apparently, SJP pulled a classic bait-and-switch to promote her new SJP Collection at Bloomingdales!
That's right! This was just very clever marketing by the 50-year-old, who is uniting her New York identified brand with the department store.
Bloomies is the first NYC store to carry the SJP collection, which will launch in select locations and the store's website mid-June. The fashionista will make a special appearance at Bloomingdale's 59th Street in September in celebration of the brand's launch!
As for Sex and the City 3, we'll just have to keep
Were YOU fooled by the Instagram post, too?
[Image via Sarah Jessica Parker/Instagram.]